British Judo appoints ISC as exclusive sponsorship agency

ISC has been appointed as the exclusive sponsorship agency for British Judo.

ISC will work on securing sponsors for British Judo as they seek to attract more investment to increase participation levels and develop British Judo’s world class performance programme to produce more Olympic medallists.

ISC has a reputation for securing commercial partnerships for rights holders and athletes such as hydration brand Fuzion 100 and apparel brand Kukri as sponsors for British Weight Lifting, whilst recent sponsorships on the athlete management side include Beats by Dre for British weightlifter Zoe Smith and Maximuscle for England rugby star Joe Cokanasiga.

ISC Managing Director Nick Robinson said: “We are really excited to be working with British Judo, who are such a well-respected British National Governing Body and are looking really strong for the Tokyo 2020 Olympics.

“We are looking forward to working with some great brands who want to support Judo on their road to Tokyo 2020 and help to promote the sport to an even wider audience.”

British Judo CEO Andrew Scoular said: “The British Judo Association has ambitious targets, particularly with the Summer Olympic Games taking place in less than a year and we’re confident that ISC will help us to grow the sport at all levels.”