ISC negotiate partnership between British Weight Lifting and Coco Fuzion 100

We are delighted to have successfully orchestrated this partnership between British Weight Lifting and Coco Fuzion 100.Powered by 100-per-cent coconut water, Coco Fuzion 100 is a range of still and sparkling fruit flavoured natural coconut water drinks absorbed by the body more quickly than water, quenching thirst and providing energy to athletes.The new partnership launched at The British Weight Lifting Championships 2018 and their products will be available free of charge to all competing athletes.

“It’s great to welcome Coco Fuzion 100 and have such a premium partner with a similar vision on board with us to enjoy our journey towards Tokyo 2020 and Birmingham 2022.  This exciting and innovative partner and their support with products is of real value to our athletes and we are sure all involved with British Weight Lifting and Coco Fuzion 100 will see the benefits.”

Ashley Metcalfe, Chief Executive of British Weight Lifting

“We were thrilled when ISC approached us about the exciting opportunity with British Weight Lifting. The relationship is one we are very proud to add to our current partnerships and look forward to launching with the British Weight Lifting Championships this weekend.”

Mike Bradford, Global Sponsorship and Media Director at Coco Fuzion 100

For further details on Coco Fuzion 100 visit their website here and social media channels @Fuzion100uk